Marketing Can Be Overwhelming. The Good News Is, You Have Options.
You may have realized how much Digital has changed the way you do marketing, and for the better, for both businesses and consumers. There are a number of advantages that can be cost-effective for both of them, as well as closer relationships between the public and brands.
Imagine the world in the 1960s, when the business model of marketing and advertising agencies was taking off. In this period, there were few methods of measuring the effectiveness of advertising campaigns and advertisements.
It can be said that, until the arrival of the internet, a lot of money was spent on inefficient actions! After all, if you can’t measure whether a customer has been convinced by your marketing action to buy a product or service, it’s hard to tell if your strategy is effective.
In the world of online marketing, obtaining and analyzing data is a key step in continually improving your strategy.
Fortunately, today, absolutely everything must have its proven return. Metrics such as Return On Investment (ROI) and Customer Acquisition Cost (CAC) can (and should!) Be analyzed in real time.
Thus, companies can quickly identify failures by putting improvements into practice. That was unthinkable not long ago.
A lot of people might think, “Wow, I can talk to as many people as I can,” and yes, that’s great!
But one of the great advantages of Digital Marketing is that companies can now take actions to attract and win the right people! That is, those that really have the ideal profile to consume of your company.
This is a great benefit because, in addition to saving money – after all you stop spending a lot of money on people who have no interest in your products and services through segmentation – you get to know your audience better and become more and more expert. in conquering it.
This is the secret behind the real value of digital marketing, and it is revealed for anyone to put into practice! Only one method is needed and we’ll talk about it now!
We can send a email marketing to all our network informing about your product
Few places proportionate both people’s interaction with brands and social networks. They are a channel created exactly for this purpose: communication, influence and dialogue.
Thus, having a page on the main social networks where your audience is has become indispensable: either to promote your actions and content, or to let people know the “behind the camera” of your company.
In fact, this has become a pivotal point for consumers to choose a brand, which is to identify with companies beyond the product and service, but with the values and ideal behind them. And social networks are a great channel for this engagement to happen.
Social media is, as its name says, the media. However, the most important to cultivate are the nets.
And in the case of social networks, strategies have many purposes, as they are very important for branding and buzz, and at the same time for traffic generation and conversions.
More Business Opportunities
On top of all that, narrowing the distances between companies and customers has literally helped a lot. After all, even small brands today can make good campaigns and attract consumers across town, across the country and around the world.
With that, consumers win. They have more opportunities to meet companies they identify with. The same goes for companies that can create good online positioning by increasing their sales opportunities across multiple channels!
One of the main reasons why Digital Marketing is increasingly adopted over traditional channels, especially offline channels, is interactivity with the public. The focus is no longer on the product but on the user experience on your shopping journey.
Companies run campaigns, publications and actions and, on the other hand, consumers can interact, give feedback and refer others with just a few clicks, increasing brand engagement as well as audience demands. Thus, it is increasingly necessary to improve the way you speak to your audience.
Cost per lead, as its name explains, demonstrates how much you spend to generate a new lead. It can be a metric similar to CPA, but applicable to only one type of contact.
Lead generation is a recurring practice in digital marketing strategies. We already said how important lead management is, isn’t it?
More leads represent more opportunities, so we need to measure them! CPL is the metric for looking at your efficiency, your spend, and your projected lead generation.